Compare Keyword Surfer vs Keywords Everywhere to find the right tool for you. This guide explains what each tool does.
If you want to get your website noticed on Google, two tools can help: Keyword Surfer and Keywords Everywhere. These tools help you find the best keywords to target, check how tough it will be to rank for those keywords, and see how your competitors are doing.
For example: Let’s say you’re writing a blog about “easy smoothie recipes.” How do you pick the right keywords so people can find your post? That’s where these tools come in. They show you the most searched keywords, let you see which ones have less competition, and help you decide which are best for your SEO.
But which tool should you use? In this guide, we’ll break down both Keyword Surfer and Keywords Everywhere. We’ll explain their features, pricing, and how easy they are to use. This will help you decide which tool fits your needs.
Let’s dive in and get started!
Market Usage of These Tools
| Tool | Market Share | User Base |
| Keyword Surfer | 30% of SEO users | 1M+ users |
| Keywords Everywhere | 60% of SEO users | 2M+ users |
Keyword Surfer
Keyword Surfer is a free browser extension that provides instant keyword data directly in Google search results. It is designed to help beginners get started with keyword research by showing key metrics like search volume, keyword difficulty, and related keyword suggestions right in the browser.
Unique Features of Keyword Surfer
Free Access: Most of the core features, like keyword volume and related keywords, are completely free.
SERP Data: Displays the keyword’s competitiveness by showing data like the number of words and backlinks on top-ranking pages.
In-Depth Keyword Suggestions: Provides a detailed list of related keywords to expand your research, making it easier to discover new opportunities.
Keyword Everywhere
Keywords Everywhere, on the other hand, is a popular paid tool that helps with keyword research across multiple platforms. It also works as a browser extension, offering keyword metrics on websites like Google, YouTube, and Amazon, making it ideal for marketers who need to research keywords on different platforms.
Unique Features of Keywords Everywhere
Credits-Based System: Uses a pay-per-credit system, making it flexible for users who only need data occasionally.
Cross-Platform Use: Offers data for not just Google but also YouTube, Amazon, and other sites, making it versatile for eCommerce and video marketing.
Competition Data: Provides insights into how competitive a keyword is, including CPC (Cost Per Click) and competition levels.
Key Features Comparison Table
Have a quick look at the comparison table of the key features of keyword surfer vs keyword everywhere:
| Feature | Keyword Surfer | Keywords Everywhere |
| Keyword Volume | Yes | Yes |
| Keyword Difficulty | Yes (limited) | Yes (limited) |
| SERP Analysis | Yes | Yes |
| Related Keywords | Yes | Yes |
| Integration | Google Search | Google, YouTube, Amazon |
| Data Sources | Google, SEMrush, Ahrefs | |
| Cost | Free (with paid option) | Paid credits system |
Keyword Surfer vs Keywords Everywhere
Let’s dig dive into the comparison of keyword surfer vs keyword everywhere:
Core Features
Keyword Surfer
- Keyword Volume: Shows how many times a keyword is searched monthly. This helps you understand how popular a topic is globally.
- Keyword Difficulty: Tells you how competitive a keyword is. If the difficulty is high, it means many websites are trying to rank for it.
- SERP Analysis: Provides details on the top-ranking pages, such as the number of backlinks and word count. This helps you analyze why those pages are ranking well.
- Related Keywords: Suggests similar keywords, helping you find more phrases to target.
Keywords Everywhere
- Keyword Volume: Like Keyword Surfer, it shows monthly search volume for keywords.
- Keyword Difficulty: Shows how competitive a keyword is, but it might not provide as detailed insights as Keyword Surfer.
- SERP Analysis: Offers data about the top websites ranking for the keyword, helping you evaluate competition.
- Related Keywords: Suggests other keywords to consider, helping you discover more keyword options.
Pro Tip: If you’re new to SEO and need something simple, go for Keyword Surfer. But if you want more detailed data and insights, Keywords Everywhere is the better choice.
User Interface
Keyword Surfer
- Easy for Beginners: Works as a Chrome extension, so you can see keyword data directly in Google search results. No need to visit a separate dashboard.
- Instant Data: When you search for a keyword, you see its volume, related keywords, and other important info right away.
Keywords Everywhere
- Simple but with More Data: Also a Chrome extension, but it provides more data at once (e.g., CPC, competition level) and works on platforms like YouTube and Amazon.
- Clean Layout: It might feel a bit more complex due to the amount of information displayed but is still manageable.
Pro Tip: Keyword Surfer is great if you want a quick and simple view while browsing. But if you want data across multiple platforms and more details, Keywords Everywhere is your choice.
Data Accuracy
Keyword Surfer
Good for Beginners: Provides accurate data most of the time, though it may not be 100% precise. It uses data from Google, which is reliable but basic.
Simple Metrics: The keyword difficulty metric is based on backlinks and word count, which are useful but not as detailed.
Keywords Everywhere
More Reliable: Pulls data from trusted sources like Google, SEMrush, and Ahrefs, making it slightly more accurate than Keyword Surfer for competition and CPC data.
Enough for Beginners: While not as accurate as premium SEO tools, it’s sufficient for beginners.
Pro Tip: If you’re just starting and want to quickly check keyword volume and related terms, Keyword Surfer is good. However, for more reliable and deeper insights into competition and trends, Keywords Everywhere is better.
Pricing
Keyword Surfer
- Free Version: Offers most basic features for free. You can get search volume, related keywords, and SERP data at no cost.
- Paid Version: A paid option ($25/month) gives access to more advanced data, like keyword difficulty, which is helpful as you progress.
Keywords Everywhere
Free Version: Provides limited data. You need to buy credits to get more detailed information.
Paid Version: Credit system ($10 for 100,000 credits) to access deeper data like CPC, competition, and historical trends.
Pro Tip: If you’re starting with a limited budget, Keyword Surfer is a great option. But if you’re okay with paying for more detailed keyword insights, Keywords Everywhere gives you better flexibility.
Best Use Cases
Keyword Surfer
Great for Beginners: Best if you’re new to SEO and just need basic keyword information like volume and related terms.
Quick Research: Ideal for doing quick keyword research without leaving Google.
Keywords Everywhere
Deeper Keyword Research: Perfect if you want to explore more detailed keyword metrics, such as competition, CPC, and trends.
Works Across Multiple Platforms: Especially helpful if you’re working with YouTube, Amazon, or other platforms.
Pro Tip: Keyword Surfer is best for quick checks, but if you’re working on a more detailed SEO strategy and need data across multiple platforms, Keywords Everywhere is better.
Brand Usage and Future Projections
Keyword Surfer
Brand Usage: Mainly used by beginners and casual content creators who want a simple, free tool.
Future Projection: Will likely remain popular among beginners, with more features added to support users as they grow in their SEO skills.
Keywords Everywhere
Brand Usage: Often used by intermediate marketers and SEO professionals who need more detailed data.
Future Projection: Likely to expand to more platforms and integrate more features, becoming more valuable for advanced users.
Pro Tip: If you’re just starting out, Keyword Surfer will remain useful as you learn. However, as you get more serious about SEO, Keywords Everywhere will grow with you and offer the advanced data you need.
Keyword Suggestions
Keyword Surfer
Related Keywords: Suggests related keywords to help expand your research.
Helpful for Niche Topics: Great for finding targeted phrases that are similar to your main keyword.
Keywords Everywhere
Offers More Options: Provides both short-tail and long-tail keyword suggestions, along with their search volume and competition.
Better for Broad Strategies: Helps you find a wider range of keywords to target for a more comprehensive SEO approach.
Pro Tip: Keyword Surfer is good for discovering related terms quickly. For more variety and in-depth keyword suggestions, Keywords Everywhere is better.
Integration with Other Tools
Keyword Surfer
Seamless Integration: Works directly within Google search, so you can instantly view keyword data without needing to switch tabs or platforms. Ideal for those who want simple, on-the-spot data.
Focus on Google Search: Since it’s designed for Google, it’s optimized for users primarily focused on Google-based keyword research.
Keywords Everywhere
Multiple Integrations: Works across platforms, including Google, YouTube, and Amazon, offering a broader keyword perspective.
Extra Integrations: Compatible with Google Analytics and Google Search Console, allowing you to combine keyword insights with your website’s performance data for a more comprehensive SEO view.
Pro Tip: If you want simplicity, stick with Keyword Surfer. If you need cross-platform integration, Keywords Everywhere will give you more options.
Advanced Features
Keyword Surfer
Basic Features: Provides keyword volume, related terms, and similar essential metrics, making it a straightforward choice for basic keyword research.
Limited Insights: Great for quick and simple research but doesn’t go into depth like CPC (Cost-Per-Click) or competition data.
Keywords Everywhere
Advanced Tools: Offers CPC data, competition levels, and historical keyword trends, allowing users to analyze keyword performance over time and make better-informed decisions.
Comprehensive Metrics: Ideal for users looking for detailed keyword metrics and long-term data.
Pro Tip: Use Keyword Surfer for basic research. For advanced metrics and data-driven strategies, Keywords Everywhere is the go-to choice.
Customer Support
Keyword Surfer
Minimal Support: As a free tool, it relies mostly on community forums and help articles. There is no direct support team to handle specific questions or technical issues.
Community-Based Help: Users often rely on user forums or other online communities for assistance.
Keywords Everywhere
Comprehensive Support: Offers dedicated support, especially for paid users. Help includes troubleshooting, data accuracy issues, and more.
Guided Assistance: Provides support resources and direct assistance for technical questions, enhancing user experience.
Pro Tip: If having dedicated support is important, Keywords Everywhere is a better option, especially if you’re using the paid version.
Performance and Speed
Keyword Surfer
Fast and Efficient: Delivers keyword data quickly within Google search results, allowing for efficient research without delays.
Lightweight Extension: Runs smoothly on most devices, making it convenient for on-the-go research.
Keywords Everywhere
Good Performance: Generally performs well but may experience slight delays when fetching data from high-traffic sites.
Detailed Data Load: The additional data can slow things down a bit, but this is generally minor.
Pro Tip: For fast, straightforward results, Keyword Surfer is ideal. Keywords Everywhere may take a little longer, but the added features can be worth it.
Customization Options
Keyword Surfer
Limited Customization: The tool offers basic data views without much flexibility, making it simple but somewhat rigid.
Standard Display: Designed for quick access to data without options for filtering or adjusting metrics.
Keywords Everywhere
Highly Customizable: Lets you choose currency and CPC units, filter results by specific criteria, and tailor data views to your needs.
Flexible Display: Allows users to personalize data for better control, especially useful for advanced users.
Pro Tip: If you’re okay with minimal customization, Keyword Surfer works well. For more control over data views, Keywords Everywhere is a better fit.
User Accessibility
Keyword Surfer
Beginner-Friendly: With a straightforward interface, it’s accessible for anyone new to SEO. No complex settings, just basic data at a glance.
Simple Layout: Easy to navigate, making it perfect for users looking for a no-fuss experience.
Keywords Everywhere
More Detailed: Designed for users ready to dive deeper, with added complexity for more experienced marketers.
Flexible User Levels: While it has advanced features, it also remains approachable for users willing to learn.
Pro Tip: For a beginner-friendly experience, go with Keyword Surfer. Keywords Everywhere is best if you’re looking to expand your SEO knowledge.
Future Improvements
Keyword Surfer
Likely Focus on Simplicity: The tool is expected to continue prioritizing an easy-to-use, free setup for casual and beginner users.
Potential New Features: We may see gradual updates that add helpful but straightforward functions for basic users.
Keywords Everywhere
Likely Expansion of Features: Expect to see even more advanced tracking and analysis tools over time, tailored for serious marketers.
Broader Platform Support: Might expand integrations, supporting more search engines and possibly even social media keyword tracking.
Pro Tip: For simplicity, Keyword Surfer will keep improving without overwhelming users. For advanced features, Keywords Everywhere is expected to keep enhancing its offerings for more serious SEO strategies.
Pricing Plans Comparison
Here is the princing plan comparison:
| Plan | Keyword Surfer | Keywords Everywhere |
| Free | Yes | Yes |
| Paid | Yes (monthly options) | Yes (credits-based system) |
| Price Range | Free to $25/month | Starts at $10 for 100,000 credits |
Use Case of Keyword Surfer vs Keywords Everywhere
Here are the use cases of keyword surder vs keywords everywhere:
Keyword Surfer
Small Businesses: Great for businesses just starting out with SEO and looking for a free, easy tool.
Content Creators: Often used by bloggers and creators to find keywords for their articles.
Freelancers: Used by freelancers or small agencies who need a simple, free keyword tool for their clients.
Keywords Everywhere
Marketing Agencies: Popular with agencies that need more detailed keyword data for their clients.
E-commerce Stores: Used by online stores, especially those on platforms like Amazon, to find the best keywords for products.
Affiliate Marketers: Used by affiliate marketers to research keywords and improve campaigns.
SEO Specialists: Frequently used by SEO professionals to get more in-depth keyword data and competition analysis.
Real Life Case Studies
Here are some simple case studies showing how real businesses use Keyword Surfer and Keywords Everywhere:
Case Study: Local Bakery Using Keyword Surfer
Business: A small bakery.
Problem: The bakery’s website wasn’t showing up in search results for important keywords like “best bakery near me.”
Solution: The owner used Keyword Surfer to find popular keywords related to their business. They added these keywords to their website.
Result: The bakery’s website ranked higher on Google, leading to more customers visiting both online and in-store.
Case Study: Online Store Using Keywords Everywhere
Business: An e-commerce store selling fitness equipment.
Problem: The store wasn’t getting enough traffic to product pages.
Solution: The store used Keywords Everywhere to find keywords like “best dumbbells” and “buy yoga mats.” They optimized their product pages based on this data.
Result: The store saw more visitors and an increase in sales after improving their SEO.
Case Study: YouTuber Using Keyword Surfer
Business: A YouTube channel about DIY home improvement.
Problem: The creator wanted more views but wasn’t sure which topics to focus on.
Solution: The creator used Keyword Surfer to find popular DIY-related keywords and used them in their video titles and descriptions.
Result: The channel got more views and better rankings on YouTube search.
These simple examples show how businesses and creators use these tools to get more traffic and grow their online presence.
| Must Check: Mass Media vs Social Media |
Future Projections for Keyword Surfer and Keywords Everywhere
Here are the future projections for keyword surfers and keyword everywhere:
Keyword Surfer
More Popular: Keyword Surfer will stay popular among beginners because it’s simple to use and free.
New Features: We might see more features added, like better keyword tracking and advanced data, to help users as they improve their SEO skills.
Focus on Simplicity: The tool will likely continue to focus on being easy to use, perfect for beginners who just need basic keyword information without complexity.
Keywords Everywhere
More Users: As more marketers look for detailed data, Keywords Everywhere will become even more popular.
More Platforms: It might expand to support more platforms, like other search engines or social media, giving users a broader view of their keyword performance.
New Tools: New features could include better keyword tracking, more in-depth competitor analysis, or even integration with additional SEO tools.
Looking Ahead
- Both tools are improving. Keyword Surfer will stay beginner-friendly, focusing on simplicity and easy-to-understand features.
- Keywords Everywhere will likely add more tools for advanced users who need deeper insights and data across multiple platforms.
How I (Kamal Nanda) Can Help You?
I can help you in these simple ways:
- Improve Your Website: I help your website show up more in search results so more people can find it.
- Grow Your Business: I create plans to help your business make more sales and get more customers.
- Create Great Content: I can help you create content that people will want to read or watch, bringing more visitors to your site.
- Boost Your Social Media: I can help you get more followers and build a stronger brand on social media.
- Training and Support: I offer training and advice to help you learn and reach your business goals.
With Kamal’s help, you can grow your business and improve your online presence easily.
Conclusion
Both Keyword Surfer and Keywords Everywhere are great tools for beginners, but they’re different.
Keyword Surfer is easy to use, free, and great for starting with basic keyword research. It shows things like how often people search for a keyword and suggests related keywords right in Google search. It’s simple and quick, perfect for beginners.
Keywords Everywhere gives more detailed information, like competition and trends, to help you dig deeper into SEO. But, it works on a credits system, so you’ll need to buy credits if you want more data.
If you’re just starting, Keyword Surfer is a great choice to learn the basics without spending money. If you need more detailed information as you grow your SEO skills, Keywords Everywhere might be better.
Both tools can help you improve your SEO, so pick the one that fits your needs and budget.
